Husl

Husl is a wholesale and business platform built specifically for independent hair and beauty professionals. It was developed as a distinct B2B brand alongside Unwritten, which operates across broader consumer and professional audiences. Husl needed its own identity, sharper, more functional, and unapologetically commercial, to speak directly to professionals focused on efficiency and income.

At the centre of the brand is the Husl logo mark. The icon is intentionally multi-read: a clock, a click, and a spark. It references time efficiency, decisive action, and the moment value is created — expressing Husl’s core promise of helping professionals earn more by working smarter, not longer. This thinking is distilled into the tagline Time to Earn, positioning time as currency and Husl as the tool that unlocks it.

The visual system is confident and pared back. A restrained, neutral palette supports clarity and professionalism, while strong contemporary typography reinforces trust and focus. The identity was extended into the design and development of the Husl website, ensuring the brand’s values translated seamlessly into a digital experience. Together, the identity feels purposeful and scalable for a brand designed to keep pace with ambitious professionals and the value of their time.