G’day, Bonjour,
I’m Carole, the designer and strategic mind behind Origami Studio.
For more than 16 years, I’ve worked with businesses across Australia, Europe and North America to build brands, websites, campaigns and communications that are clear, considered and made to work in the real world.
My background sits at the intersection of design, communication and business. I hold qualifications in multimedia and visual communication, as well as a Master’s degree in Business and Communications. That mix has shaped the way I work. I care deeply about how things look, but I’m just as interested in why they exist, who they need to connect with and what they need to achieve.
Small studio. Broad thinking.
Origami is intentionally independent. When you work with me, you work directly with the person thinking through your project and creating it.
Over the years, my work has expanded well beyond traditional graphic design. I’ve helped businesses define and evolve their brands, plan campaigns, launch products, improve websites and ecommerce experiences, develop packaging and print, shape messaging and create systems that keep their communications consistent.
Sometimes I’m brought in for a specific project. Other times I work alongside a business for years, becoming an extension of their team and helping the brand evolve as the business does.
Either way, I like to understand the bigger picture before jumping into the execution.