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Author / whereisfrenchie

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  • Does your website need an update? A 3-step assessment

    In our digital age, a website is the main marketing asset of a company. It’s your business card, your brochure, your shop, all in one. But it is also available even when you’re not, and it is easily updatable. Regardless of your budget, customers or industry, you have to have a website. A whooping 97%…

  • Gestalt psychology: 8 principles of visual perception

    Everything around us is design. Our visual perception is geared to make sense of it, to grab a cup on a shelf, to drive around a roundabout or to push the buttons on our remote. Gestalt psychology underlines the mind processes behind our perception. Without these, we wouldn’t be able to discern what we see…
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    The communication plan pathway, or how to brief your designer

      Regardless of the size of your business or project, you should work on a communication plan. This ground work will allow you to have a good understanding of your positioning and what you can and need to do to reach your strategic goal. If you fail to do so, chances are you will waste…

  • The perception of colour

    “Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings - positively or negatively - and therefore, to…
  • Stats to make you care about visual communication

    93% of all human communication is visual. Visual communication is the science of transmitting a message through symbols and imagery. It relies on eyesight in part or wholly. It is the oldest and most effective way to share information. And the world is now even more visual than ever (look at the success of Instagram…

  • The triune brain applied to design

    American neuroscientist Paul MacLean formulated the Triune Brain theory back in the 60s. Triune means three-in-one. MacLean suggested that the brain was organized in three distinct regions. Since then, his theory has been rejected. Brain imagery has proven that brain activity happens in various regions of the brain at the same time. However, MacLean’s model…