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What makes a great online store design in 2025
Designing an effective e-commerce site isn’t about trendy layouts or flashy animations, it’s about conversion, trust, and experience. Your store’s design directly affects how users feel, what they do, and whether they buy. Let’s break down what actually makes a store work in today’s digital landscape,with evidence, context, and takeaways you can act on. 1.…
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Why I signed the Creatives for Climate commitment and what it means for you
I’m not casually concerned about the environment. I’m angry, heartbroken and constantly questioning how we still let big corps trash the very systems that keep us alive. The environment is our home. Without it, there is no business, no economy, no tomorrow. And yet somehow, it’s still treated like an afterthought. It makes zero sense,…
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Sign off in style! (your email signature can do more)
In today’s digital world, first impressions count—and most of the time, they happen in your inbox. One key tool to make sure your emails leave a lasting impression is your email signature. Think of it as your digital business card. A well-designed email signature doesn’t just provide contact info; it reinforces your brand, encourages engagement,…
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Building an Effective Landing Page
In today's digital age, communication is omnichannel, and all the touchpoints you create will usually lead to landing pages, the last step to converting the visitor into a customer. A well-crafted landing page can significantly impact the success of your marketing campaigns. By following a proven framework using a hook, meat, and a CTA, you… -
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Does your website need an update? A 3-step assessment
In our digital age, a website is the main marketing asset of a company. It’s your business card, your brochure, your shop, all in one. But it is also available even when you’re not, and it is easily updatable. Regardless of your budget, customers or industry, you have to have a website. A whooping 97%…
