Wildscaped

Wildscaped is a brand committed to helping people rewild their backyards and reconnect with the untamed beauty of local Australian ecosystems. The visual identity developed for Wildscaped sets out to disrupt the typical look of environmental and gardening websites, opting instead for a bold, impactful design.

A deep green palette grounds the brand in nature, while oversized modern sans-serif typography brings clarity and strength. This is contrasted with a playful, slightly rough logo type that adds approachability and energy. The design centres around three core missions: Plant Natives, Mow Differently, and Dig a Pond — each highlighted with its own light, optimistic colour and an organic symbol drawn from the logo’s shapes.

Hand-drawn illustrations and tactile textures add a raw, authentic feel, celebrating the wildness that the brand champions. Together, these elements create a fresh, memorable identity that feels anything but generic. It’s an ecosystem of visuals that encourages people to take small steps with big, wild impacts.