Small business? Your checklist to get more clients

Ready to amplify your small business and reach a wider audience? Explore these creative ideas to expand your reach and attract more customers!

1. Know Your Crowd

Understanding your audience is the cornerstone of any successful marketing strategy. Conduct thorough research to identify who your potential customers are, what they need, and where they spend their time online. Use tools like Google Analytics, social media insights, and customer surveys to gather demographic and psychographic data. According to a study by HubSpot, businesses that conduct audience research are 466% more likely to report successful marketing campaigns. Tailor your messages and offerings to resonate with this specific audience, ensuring relevance and engagement.

2. Improve Your Online Presence

Website: Your website is the digital front porch of your business. It should be clean, easy to navigate, and professional. Ensure it clearly communicates what you offer and how it benefits your visitors. A study by Stanford University found that 75% of users judge a company’s credibility based on its website design!

Social Media: Leverage social media platforms to connect with potential clients. Share engaging content, respond to comments, and showcase the human side of your brand. Choose platforms where your audience is most active. According to Statista, 54% of social browsers use social media to research products, making it crucial for visibility and engagement.

3. Engage Through Content

Develop content that not only informs but also entertains and engages your target audience. Whether it’s insightful blog posts, dynamic videos, or interactive webinars, high-quality content can establish you as a go-to resource in your field. Content marketing generates over three times as many leads as outbound marketing and costs 62% less, according to Demand Metric. This makes content creation a highly efficient way to attract and retain customers.

4. Network Like It’s 1999

In-person networking remains a powerful tool for building business relationships. Attend industry conferences, community events, and business gatherings to meet potential clients and connect with peers who can refer business to you. The value of face-to-face interactions can’t be overstated; research by Forbes shows that 85% of job openings are filled through networking, demonstrating the impact of personal connections.

5. Implement a Referral Program

Encourage satisfied customers to spread the word about your business by offering incentives like discounts or freebies for referrals that lead to new business. Referral programs can be incredibly effective, with Nielsen reporting that 92% of consumers trust recommendations from friends and family over other forms of advertising. This trust can significantly boost your client base.

6. Leverage Reviews and Testimonials

Showcasing positive customer reviews and testimonials prominently on your website and social media will enhance your credibility. According to BrightLocal, 91% of consumers read online reviews before making a purchase, and 84% trust online reviews as much as personal recommendations. This social proof can persuade prospective clients to choose your business.

7. Master Email Marketing

Building an email list and sending out newsletters that are genuinely useful to your audience can significantly boost engagement. Include updates, tips, and special offers that add value. Note that personalising your emails can increase open rates by 26%, as reported by Campaign Monitor, making it a potent tool for maintaining customer relationships and loyalty.

8. Offer deals

Attract new clients with compelling promotions and discounts. Consider introductory offers or limited-time discounts to encourage people to try your services or products. According to a study by RetailMeNot, 80% of consumers feel encouraged to make a first-time purchase with a new brand if they find an offer or discount.

9. Focus on Local SEO

Optimising your online presence to rank well in local search results is crucial for attracting nearby customers. Claim your Google My Business listing, encourage local reviews, and use local keywords. According to Google, 46% of all searches have local intent, and 78% of local mobile searches result in an offline purchase. This emphasises the importance of local SEO in driving foot traffic and sales.

10. Invest in Targeted Advertising

Consider using pay-per-click (PPC) advertising to reach your target audience efficiently. Platforms like Google Ads and Meta Ads allow you to customise your audience and measure the effectiveness of your campaigns. According to WordStream, businesses make an average of $2 in revenue for every $1 they spend on Google Ads, highlighting the potential ROI of targeted advertising.

11. Partner with Complementary Businesses

Forming partnerships with businesses that offer complementary services can be mutually beneficial. It can open doors to their customer bases and vice versa. Collaborative efforts, such as joint promotions or co-hosted events, can be very effective.


Small structures have limited resources (time and budget) so it’s important to define which of these actions align best with your business. A coffee shop will not advertise the same way as an online nail polish brand! Seek help from professionals where needed to help you sprinkle these strategies into your business plan. Whatever you decide to implement, maintaining momentum through consistent effort and regular assessment of their effectiveness is essential. Avoid spreading yourself too thin; instead, choose the most actionable strategies and execute them efficiently. This focused approach will help ensure sustained growth and success for your business.