Visual communication 101 – Origami Studio

Cosmetic and food labelling checklist (Australia 2025)

Labelling products in Australia can feel complicated. Between cosmetics and food, the rules come from different standards, and it’s not always clear what has to be on the front versus the back of a pack. To make it easier, I’ve put together a free PDF checklist with the basic legal requirements and best practices for…

Shape your brand: my go-to discovery questionnaire

Over the years, I’ve refined this brand discovery questionnaire through client projects and lessons learned. I’ve originally made it in french and in Google forms. It’s one of my most valuable tools for getting clear on a brand’s direction, whether we’re starting from scratch or giving an existing identity a refresh. Think of it as…

A guide to brand photography for e-commerce

What to shoot, how to shoot it, and how to make your images work across all formats When you sell online, your photos are your pitch. They’re your shopfront, your brand identity, your first impression, and very often the deciding factor between a sale and a scroll-past. It doesn’t matter how good your product is…

What makes a great online store design in 2025

Designing an effective e-commerce site isn’t about trendy layouts or flashy animations, it’s about conversion, trust, and experience. Your store’s design directly affects how users feel, what they do, and whether they buy. Let’s break down what actually makes a store work in today’s digital landscape,with evidence, context, and takeaways you can act on. 1.…

Why I signed the Creatives for Climate commitment and what it means for you

I’m not casually concerned about the environment. I’m angry, heartbroken and constantly questioning how we still let big corps trash the very systems that keep us alive. The environment is our home. Without it, there is no business, no economy, no tomorrow. And yet somehow, it’s still treated like an afterthought. It makes zero sense,…

Why graphic designers fight about Canva, and what that means for clients

Canva is fantastic for everyday graphics like simple Instagram posts, animated reels that save me from opening After Effects, or editable templates for clients who want to make small updates themselves. For small businesses or solo freelancers, that speed and convenience can be a real lifesaver. But here’s the reality: Canva is not, and never…

A short guide to the little writing rules we often second-guess

Let’s be honest, punctuation and capitalisation don’t usually get people excited. But if you’re writing anything that represents your brand, whether it’s a website, an Instagram caption or a printed menu, these little details actually matter a lot. They’re the invisible glue that holds your message together and makes it easy (and enjoyable) to read.…

Sign off in style! (your email signature can do more)

In today’s digital world, first impressions count—and most of the time, they happen in your inbox. One key tool to make sure your emails leave a lasting impression is your email signature. Think of it as your digital business card. A well-designed email signature doesn’t just provide contact info; it reinforces your brand, encourages engagement,…

Say what? How to give effective design feedback

Why good feedback matters Effective design feedback is crucial for the success of any project. It ensures that the final product aligns with your vision, meets your goals, and resonates with your target audience. Here’s why giving good feedback is so important: Clarity and direction: Clear feedback helps designers understand exactly what changes are needed,…

Small business? Your checklist to get more clients

Ready to amplify your small business and reach a wider audience? Explore these creative ideas to expand your reach and attract more customers! 1. Know Your Crowd Understanding your audience is the cornerstone of any successful marketing strategy. Conduct thorough research to identify who your potential customers are, what they need, and where they spend their…