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Category / Communication / Design / Web

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  • Sign off in style! (your email signature can do more)

    In today’s digital world, first impressions count—and most of the time, they happen in your inbox. One key tool to make sure your emails leave a lasting impression is your email signature. Think of it as your digital business card. A well-designed email signature doesn’t just provide contact info; it reinforces your brand, encourages engagement,…

  • Say what? How to give effective design feedback

    Why good feedback matters Effective design feedback is crucial for the success of any project. It ensures that the final product aligns with your vision, meets your goals, and resonates with your target audience. Here’s why giving good feedback is so important: Clarity and direction: Clear feedback helps designers understand exactly what changes are needed,…

  • Building an Effective Landing Page

    In today's digital age, communication is omnichannel, and all the touchpoints you create will usually lead to landing pages, the last step to converting the visitor into a customer. A well-crafted landing page can significantly impact the success of your marketing campaigns. By following a proven framework using a hook, meat, and a CTA, you…

  • Building Your Brand’s Identity: 5 Steps to a Cohesive and Memorable Visual Identity

    A strong visual identity goes beyond just a logo and includes elements such as typography, color palette, imagery, and other graphic elements. These elements when used consistently across all communication touchpoints such as website, packaging, advertising, etc. can help in creating a distinct look and feel for a brand. A strong visual identity can also…

  • Does your website need an update? A 3-step assessment

    In our digital age, a website is the main marketing asset of a company. It’s your business card, your brochure, your shop, all in one. But it is also available even when you’re not, and it is easily updatable. Regardless of your budget, customers or industry, you have to have a website. A whooping 97%…

  • Gestalt psychology: 8 principles of visual perception

    Everything around us is design. Our visual perception is geared to make sense of it, to grab a cup on a shelf, to drive around a roundabout or to push the buttons on our remote. Gestalt psychology underlines the mind processes behind our perception. Without these, we wouldn’t be able to discern what we see…

  • The perception of colour

    “Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings - positively or negatively - and therefore, to…

  • Stats to make you care about visual communication

    93% of all human communication is visual. Visual communication is the science of transmitting a message through symbols and imagery. It relies on eyesight in part or wholly. It is the oldest and most effective way to share information. And the world is now even more visual than ever (look at the success of Instagram…

  • The triune brain applied to design

    American neuroscientist Paul MacLean formulated the Triune Brain theory back in the 60s. Triune means three-in-one. MacLean suggested that the brain was organized in three distinct regions. Since then, his theory has been rejected. Brain imagery has proven that brain activity happens in various regions of the brain at the same time. However, MacLean’s model…