Park Proxi is a new hotel brand under the umbrella of the StayWell group. Sister to Park Regis by Prince, Park Proxi is the place to be to experience a neighbourhood, the way the locals do. Each Park Proxi hotel should be as unique at its hood. To achieve this, Origami put forward the idea of giving the hotel owner the ability to select its hotel Signature Colour to implement across both collateral, signage and as a starting point for Interior Design, a market-first. A wide spectrum of warm and cool colours has been specially chosen to maximise flexibility around the globe.
Park Proxi’s guests are explorers and the brand wants to help them have the best experience as soon as they step outside the hotel doors. To communicate this, Origami wrote communication material nudging the guests to go out and explore.
Learn more about the brand and its first hotel opening in Egypt on the StayWell website.
This is a project on behalf of The Medicine Man Consulting Services