Sandy Point

Sandy Point is a fast-food restaurant in Geneva with a mission to support customer well-being through healthy meals and personalised coaching delivered via an app. The brand concept combines the speed of fast food with the nutritional and lifestyle focus of fitness culture, positioning Sandy Point as a pioneer of “fast-good.”

Origami developed the full identity for the restaurant, spanning the logo, app design, and interior environment. The visual language was designed to feel clean, simple, and fresh, qualities that reflect health, convenience, and vitality. Colours, typography, and spatial elements were carefully chosen to balance the restaurant’s dual focus on nourishment and efficiency.

The app itself became a central touchpoint for the brand, extending the experience beyond the restaurant. Its features include online ordering with personalised suggestions, an integrated food and exercise database, nutrition and progress tracking, subscription management, a built-in social network, and private messaging, ensuring a seamless and engaging digital journey.

The result is a holistic identity system that unites brand, space, and technology, a fresh take on fast food that empowers customers to live healthier, more balanced lives.