The Medicine Man

The Medicine Man is an Ayurvedic apothecary based in Sydney, established in 2015. At its launch, Origami was entrusted with creating a visual identity that reflected both the depth of tradition and the professionalism of its practice. The brand system included a logo, signage, packaging, and printed collateral, all designed to convey authenticity and trust.

As the business quickly grew, its digital presence also needed to evolve. In 2021, Origami designed and developed a new website that better represented the apothecary’s expanding reach. The platform integrates an online shop, appointment bookings, a tailored quiz, and a blog, providing a seamless experience that connects clients with the brand’s expertise and products.

The result is a timeless yet adaptable identity that honours the roots of Ayurveda while supporting the modern needs of a thriving wellness business.